News
Winner of the AMA Sales SIG/USCA Doctoral Dissertation Proposal Competition
Manuel Berkmann has been selected as one of the two award winners for the AMA Sales SIG/USCA Doctoral Dissertation…
Accepted article in the Journal of Marketing
The article “When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market…
The End of the Advertising Campaign
Prof. Werner Reinartz and Dr. Nico Wiegand published an article in the January issue of the German Harvard Business…
Dr. Max Backhaus is the winner of the 2017 Schmalenbach Award
Dr. Max Backhaus has won the 2017 Schmalenbach Award. He was a doctoral student and research assistant at the Chair for…
The factories need to run
Christiane Düthmann of the weekly Lebensmittelzeitung interviewed Werner Reinartz on the opportunities and challenges…
student assistants (tutors) for the Marketing tutorials in the summer term 2018
The Department of Retailing and Customer Management of the Faculty of Economics and Social Sciences is seeking for…
New Publication in Marketing Letters
New publication by Dr. Bekk and Professor Völckner in Marketing Letters
Price Differentiation in Retailing
The Institute for Research in Retailing (IFH) has published its newest white paper on the subject of “Price…
Key note speech for the 10 year anniversary of the Customer Insight Center at the University of Groningen, NL
Professor Reinartz holds a keynote speech on the ‘Impact of the digital Transformation” at the 10-year anniversary…
Presentation at The Hebrew University Seminar Series
Prof. Reinartz presents the project “Does it Pay to Be Truthful? Understanding the Role of Authenticity in TV…