ISBM Doctoral Competition Award 2018 for Manuel Berkmann

PhD candidate Manuel Berkmann has been selected as a winner of the 2018 ISBM Doctoral Support Award Competition for his…

Spots left in the Master Business Project in cooperation with Ferrero

The master course "Business Project in cooperation with Ferrero" still has a few free spots. 

In this course,…

Presentation at Annual Press Conference in DIY Retailing

Professor Werner Reinartz presents his perspective on the future of retailing in the home improvement market (DIY) at…

"Special Session on “New Insights into Customer Management”

Prof. Werner Reinartz participates in a special session at the AMA Winter Educator Conference in Austin, TX (February…

Sales and Marketing Strategy Institute (SAMS)

Prof. Werner Reinartz was selected into the global advisory board of the Sales and Marketing Strategy Institute (SAMS)…

Exam Methods/Concepts of Marketing Mix Management, Feb 11, 2019

Please note, that the exam in Methods/Concepts of Marketing Mix Management will take place on Monday, February 11, 2019…

Round table on "Strengthening stationary and multichannel retail through digitization"

On February 2019, Minister Prof. Dr. Andreas Pinkwart organizes an industry and public policy roundtable on the…

Exam inspection of "Consumer Psychology and Behavior" WS18/19 I & II

The inspection of the first and second exam of the course Consumer Psychology and Behavior is going to take place in…

Exam inspection of "Retailing" WS18/19 I & II

The inspection of the first and second exam of the course Retailing is going to take place in Room 427 on Wednesday,…

Prof. Völckner joins the editorial review board of the International Journal of Research in Marketing (IJRM)

Franziska Völckner has been invited to join the editorial review board of the International Journal of Research in…