Prof. Fischer has been appointed to the Editorial Review Board of Journal of Consumer Research

Prof. Fischer has been appointed to the Editorial Review Board of Journal of Consumer Research. The Journal of Consumer…

‚Cold loyality‘ of customers

Werner Reinartz is interviewed on the subject of technology usage in retailing, featured in Der Handel, [Kalte Loyalität…

New issue of the Marketing Intelligence Review: „The Future of Retailing“

Prof. Reinartz had edited the new issue of the Marketing Intelligence Review. Open access to all articles on the…

Inspection for both exams Module V – “Marketing Performance Management and Customer Relationship Management” WS 18/19

We would like to announce that the Exam inspection for both exams in Module V – “Marketing Performance Management and…

New Bookchapter: „Everything – Here and Now“

The German Retailing Association (HDE) turns 100 years in April 2019. On this occasion, they published an overview of…

B-to-B Wholesalers Need to Upgrade Their Offerings

Interview with Werner Reinartz (Director IFH) and Kai Hudetz (Managing director IFH) on the developments in B-to-B…

Inspection for both exams Modul Selected Issues in Marketing II - Quantitative Applications in Marketing WS 18/19

We would like to announce that the Exam inspection for both exams in Selected Issues in Marketing II - Quantitative…

Prof. Marchand at WDR Lokalzeit

Prof. Marchand gave a short interview for WDR Lokalzeit about influencer marketing and the importance of…

New article in the IJRM by Prof. Marchand and Asst. Prof. Fritze

Klick here for more information about the article and a link to download it. 

Presentation in the Research Seminar Series at Paris-Dauphine Université

Prof. Reinartz presented on March 28 2019 in the Research Seminar Series at Paris-Dauphine Université the results from…