Interview with Prof. Reinartz in the new retailing magazine "Business Handel"

The new retailing magazine ‚Business Handel‘ features an interview with Werner Reinartz (Director) and Kai Hudetz…

Deutschlands Große Clans: Die Dr. Oetker Story

On Tuesday Sept 13, the ZDF TV channel airs a documentary about Dr. Oetker, one of the leading family owned business in…

Frankfurter Allgemeine Zeitung (FAZ) 2016 Economists Ranking

Werner Reinartz has been ranked 20th in terms of research impact across all economic disciplines in German speaking…

New Publication in IJRM on the Interplay between Emotions and Physical Temperature

The article „Temperature and Emotions: Effects of Physical Temperature on Responses to Emotional Advertising“…

New Publication in IJRM on the Impact of Stars on the Economic Success of Movies

The article „Empirical Generalizations on the Impact of Stars on the Economic Success of Movies“ (co-authored by…