News
Dr. Maren Becker received the first prize for her dissertation on the topic "Advertising Effectiveness: The Role of Content".
Every two years the Markenverband e.V. and the Gesellschaft zur Erforschung des Markenwesens (G-E-M) e.V. award the "…
Workshop with HORBACH on Salary Negotiations
On Thursday, July 12, 2018, you have the possibility to participate in a workshop with the financial planning…
„Die etwas anderen Marketingforscher“
Artikel in der Zeitschrift „Absatzwirtschaft“ über die Marketing Area der Universität zu Köln.
The inspection of the first and second exam of the course “Consumer Psychology & Consumer Behavior” Part I & II
The inspection of the first and second exam of the course “Consumer Psychology & Consumer Behavior” Part I & II is going…
Dr. Maren Becker is the winner of the 2018 Markenverband e.V. science prize
Dr. Maren Becker has won the 2018 science price awarded by the Markenverband e.V. She was a doctoral student and…
Price Differentiation in Retailing
The Institute for Research in Retailing (IFH) has published its newest white paper on the subject of “Price…
New Harvard Business Post: “When Customers Are — and Aren’t — OK with Personalized Prices”
Justus Haucap (DICE), Werner Reinartz (UoC), and Nico Wiegand (UoC) published a new contribution on the subject of Price…
Inspection of the results of the examination in Selected Issues I in Marketing - Pricing (winter term 17/18)
The inspection of the first and second exam of the course “Selected Issues I in Marketing - Pricing” is going to take…
Presentation at TPM conference
Marc Fischer and Alexander Edeling will present their research project “Service Failure in the Transportation Industry:…
Area Editor at Journal of Marketing
Prof. Werner Reinartz has been named Area Editor at the Journal of Marketing under the new editorship term of Prof.…