News
Professor Marc Fischer new member of the ERB at Journal of Marketing
Professor Marc Fischer has been appointed to Editorial Review Board of the Journal of Marketing, a premier journal in…
Invitation to a presentation by Just Spices
Florian Falk, Founder and CEO of Just Spices, will talk about the importance of Marketing for building a successful…
Presentation at the Gesellschaft zum Studium Strukturpolitischer Fragen e. V. at the German Bundestag
Prof. Werner Reinartz presents the results of the IFH study on price differentiation at the “Advisory Committee of…
New Publication in Journal of Medical Internet Research
Monika Imschloß and Jana Lorenz (2018), “How Mobile App Design Impacts User Responses to Mixed Self-Tracking Outcomes:…
New Publication in Practitioner Journal „Der Markenartikel“
Werner Reinartz, Justus Haucap and Nico Wiegand discuss in the April edition of “Der Markenartikel” the limits of…
Presentation at the Marketing Club Aachen
Professor Werner Reinartz presents and discusses on May 2018 at the Marketing Club Aachen the topic of advertising…
Presentation in Research Seminar Series at Paris-Dauphine
Prof. Werner Reinartz presents the research project The Only Constant is Change: The Impact of Macro- and Microeconomic…
Growing Disruptive Business – a workshop initiated by McKinsey & Company and L’Oréal
On May, 24th and 25th McKinsey & Company and L’Oréal offer a two-day workshop in Düsseldorf on successfully facing the…
Inspection of the results of the examination in Quantitative Application in Retailing in winter term 17/18
The inspection of the first and second exam of the course Quantitative Applications in Marketing is going to take place…
Presentation at the 6th Enhancing Sales Force Productivity Conference
Manuel Berkmann presented the project “More Than Just a Service Technician: Determinants of Lead Generation and Lead…