News
Finalist for the EMAC / Sheth Foundation Doctoral Dissertation Competition
Dr. Alexander Edeling is one of the three finalists for the 2017 EMAC / Sheth Foundation Doctoral Dissertation…
Alexander Edeling is the winner of the "IMU Research for Practice Award" 2017
Dr. Alexander Edeling received the „IMU Research for Practice Award“ 2017 for his dissertation with the title „Essays on…
Finalist for the Paul E. Green Award
The Journal of Marketing Research article „Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis“ by…
New article published in the International Journal of Research in Marketing
In this article Prof. Völckner and colleagues investigate how temperature influences the responses to emotional…
Our Marketing Area Report 2016 has been published
In our Marketing Area Reports, we take a step back and review the developments and achievements of the previous year. Cl…
Chinese language edition of "Customer Relationship Management" published
We are happy to announce that the second edition of the book „Customer Relationship Management – Concept, Strategy, and…
Alexander Edeling is the winner of the "Horizont Förderpreis" 2017
The postdoctoral researcher Dr. Alexander Edeling, who is a member of the marketing area, received the "Horizont…
Research Presentation in Georgetown University Seminar Series
Prof. Reinartz presents the project “Does it Pay to Be Truthful? Understanding the Role of Authenticity in TV…
New publication
Jörn Grahl and colleagues from the University of Mainz publish in the European Journal of Operational Research. In their…
Presentation in Darden Seminar Series
Prof. Reinartz presents the project “Does it Pay to Be Truthful? Understanding the Role of Authenticity in TV…