News
Keynote address at the Opening of Markstones, Institute of Marketing, Branding & Technology
Prof. Reinartz gives a keynote address at the occasion of the opening of Markstones, the Institute of Marketing,…
Open position as Doctoral Student / Research Assistant in Marketing at the chair of Retailing and Customer Relationship Management
Prof. Dr. Werner Reinartz, is currently looking for a Research Assistant / Doctoral Student
ERINNERUNG vom 18.09.18: Einsichtnahme Klausur Marketing (1. und 2. Termin), Sommersemester 2018 // Inspection of the results of the 1st and 2nd examination in Marketing, summer term 2018
Bei Interesse an Klausureinsicht Marketing des SS 2018 (1. & 2. Termin beider Prüfungsordnungen), verbindliche Anmeldung…
Who owns the Customer Relationship?
Prof. Reinartz presents in the plenary of the German Retailing Convention (Deutscher Handelskongress) in Berlin
Research Presentation at the Robinson College of Business at Georgie State University
Prof. Reinartz presents the project „More Than Just a Service Technician: Determinants of Lead Generation and Lead…
What Are Fair Prices?
Prof. Werner Reinartz and Dr. Nico Wiegand published an article in the November issue of the German Harvard Business…
New Publication in Journal of Marketing
Dr. Maren Becker, Dr. Nico Wiegand, and Prof. Dr. Werner Reinartz from the Department of Retailing & Customer Management…
Key Note Address at the German DIY Convention
The German national DIY convention (BHB Kongress) kicks off on December 5 2018 with a key note from Professor Werner…
New book chapter “Customer Loyalty and Reward Programs in Retail in the Digital Age”
The new Handbook of Research in Retailing (Edward Elgar Publishing Ltd. Cheltenham UK) has been published.
Exam inspection of "Value Creation in the Digital World"
The inspection of exam results of "Value Creation in the Digital World" will take place on November 7, 2018.