News
New publication on digital word of mouth
New publication by Professor André Marchand in International Journal of Research in Marketing (IJRM) on digital word of…
New publication on corporate gifts
New publication by Professor André Marchand in Journal of Service Research on corporate gifts. For more details (in…
Journal of Interactive Marketing
Professor André Marchand has been appointed as an editorial board member of the Journal of Interactive Marketing. The…
New Professor for Digital Marketing: André Marchand
Today, Professor André Marchand was appointed to a professorship at the Faculty of Management, Economics and Social…
Third place at EMAC / Sheth Foundation Doctoral Dissertation Competition
Dr. Alexander Edeling received the third place at the EMAC / Sheth Foundation Doctoral Dissertation Competition 2017 for…
The new issue of the Marketing Intelligence Review has been published.
The new issue of the Marketing Intelligence Review has been published. This new issue on the subject of "Digital…
Finalist for the 2017 MSI / H. Paul Root Award
The Journal of Marketing article „Creating Enduring Customer Value“ by V. Kumar and Werner Reinartz is one of the…
Professor Marc Fischer with an interview in the Horizont
An interview was conducted in german language with Professor Marc Fischer, published on the 28th of April in the…
Presentation at the Theory + Practice in Marketing (TPM) Conference
Maren Becker presents the project “Communicating Brands in Television Advertising” at the annual Theory + Practice in…
Finalist for the 2017 Shelby D. Hunt / Harold H. Maynard Award
The Journal of Marketing article „Creating Enduring Customer Value“ by V. Kumar and Werner Reinartz is one of the…