The University of Münster (Profs. Manfred Krafft & Lara Lobschat) are organizing this year’s annual assembly of the German Marketing Commission (Jahrestagung der Kommission Marketing im VHB). As part of the reflection on the German academic marketing discipline, Prof. Reinartz takes part in a podium discussion (along with Profs. Henrik Sattler and Sönke Albers) to discuss the developments in the internationalization phase of German marketing scholars [„Going International – Sichtbarkeit und Erfolg der deutschen Marketingforschung von 1995 bis 2020“].