The annual IFH practitioner event “Fascination Retail” becomes an all-digital format in 2020. On Sept. 21, Prof. Werner Reinartz presents the current study on “Business model innovation in consumer goods”. On the CEO stage, further speakers are Dr. Benedikt Erdmann from Soennecken eG, Andrea Euenheim from METRO AG, and Dr. Sven Spork from REWE group.