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JCR/IJRM Author Development Workshop, EMAC 2020, Budapest (Hungary)

In a continuing effort to help authors, the Journal of Consumer Research (JCR) and the International Journal of Research in Marketing (IJRM) are running an Author Development Workshop. As co-editor of IJRM, Prof. Werner Reinartz is one the discussants at this workshop. Due to the COVID Situation, the workshop has been transferred to an online format.