The study by Werner Reinartz, Nico Wiegand, and Monika Imschloß (2019), “The Impact of the Digital Transformation on the Retailing Value Chain” (Vol 36 (3), 350-366), has been listed as one the most cited articles in the International Journal of Research in Marketing since 2017. The study is available via open access here.

The paper by Julian Hofmann, Michel Clement, Franziska Völckner, and Thorsten Hennig-Thurau (2017), “Empirical generalizations on the impact of stars on the economic success of movies,” 34 (2), pp. 442-461 has been listed as one of the most cited articles in the International Journal of Research in Marketing since 2017.