An article by Zeynep Karagür, doctoral student at the Marketing Area, and Dr. Alexander Edeling, postdoc at the Marketing Area, and the two former Marketing Area researchers Prof. Dr. Jan-Michael Becker (now BI Oslo) and Prof. Dr. Kristina Klein (now University of Bremen), has been accepted for publication in the International Journal of Research in Marketing, the leading European marketing research outlet. In the paper, the authors investigate the negative and positive consumer consequences of disclosing influencer marketing content as advertising. The results have important implications for brand managers, influencers, and public policy makers.