Werner Reinartz and colleagues analyze one of the top marketing journals bibliometrically. The demonstrate the evolution of topics and authors as represented in the “International Journal of Research in Marketing” since its inauguration. Donthu, Naveen, Werner Reinartz, Satish Kumar, and Debidutta Pattnaik, (2020), „A Retrospective Review of the First 35 Years of the International Journal of Research in Marketing”, International Journal of Research in Marketing, Issue 4, Vol 37, forthcoming.