On December 18, at 4 pm, the Chair of Marketing and Digital Environment welcomes the WiSo alumni Johanna Hoffmann and Felix Harmuth as guest readers in lecture hall XVIII. They have prepared a lecture on Design Thinking and present innovative products they have developed for different companies in their laboratory. The lecture also includes a small interactive case study. We encourage everyone - including those who are not attending the course - to drop by.

We are looking forward to your participation!