At the 8^th AIM-AMA Sheth Doctoral Consortium, Professor Reinartz made three contributions. First, he gave a workshop to more than 60 Ph. D. and junior faculty on the strategy and process of publishing in the very top academic journals. Moreover, he contributed to the session on Technology & Analytics with a presentation of the new project “ Firms’ Focus on Brand and Customer Management” (joint work with Simeng Han and Bernd Skiera). Finally, he took part in the Meet-the-editor session in his function as Co-editor of IJRM, along with Chris Moorman (JM), David Stewart (JPPM) and Kelly Hewett (JIM).