From July 5 – 8 2021, Prof. Dr. Marc Fischer and Dr. Alexander Edeling from the Marketing Area hosted the first VHB ProDok course on “Marketing Strategy Performance”. Together with their colleague Prof. Dr. Simone Wies from Goethe University Frankfurt, the two marketing researchers discussed a broad range of marketing topics and provided feedback on the research ideas of a highly motivated group of doctoral students. VHB ProDok offers courses for doctoral students in business administration in German-speaking countries across various research areas.