We are delighted to welcome two new members to our department and to the Marketing Area. First, Dr. Johanna Zimmermann, coming from the University of Passau, starting as a Junior Professor of Marketing from April 1, 2025.  Then, we have Sohil Sandip Patel, coming from RWTH Aachen, who starts as our new Ph.D. Student, likewise as of today. Please make sure that you welcome both of them and that you offer any help if need be. Wishing both of you, Johanna and Sohil, all the best for the start.