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Within the course Brand Management guest lecture on store brands

We are awaiting Almut Wandres and Freya Tschöpe to give an interesting insight of the successful story of REWE Feine Welt

 

Almut Wandres (picture above) and Freya Tschöpe (picture below) will give practical insights and demonstrate important aspects on the topic: "Store brands - from scratch to sucess using the example of REWE Feine Welt". The guest lecture will take place on Wednesday, May 8th from 2:00 to 3:30 p.m. in room 310 (WiSo building). Everyone interested in this topic is welcome to attend the guest lecture.