We are living in a transformative age. Rapidly advancing technology, changing customer behavior, globalization, the rise of emerging markets, and shifting demographics are altering business and society faster than ever. Traditional business models are being upended, sectors are converging, workforces are transitioning, and the global economy is becoming ever more complex. Disruption is the new normal, and businesses are either disruptors or they are being disrupted.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. By placing humans at the center, leveraging technology at speed and enabling innovation at scale, our clients are transforming to realize long-term value. As EY Consulting, we stand for Transformation Realized – we change how our clients change.

Purpose

Our purpose of the collaboration with the University of Cologne as EY is to strengthen the exchange between research and practical application in the area of customer experience. Our goal is to work closely together on innovative topics and thus promote a synergy between science and industry. This collaboration includes providing insights and collaboration on current student theses on the topic of customer experience. Through our joint appearance (virtual and physical) we would like to increase the awareness of our expertise in this subject area among students and companies.