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Hon.-Prof. Dr. Peter Linzbach

Former Chief Customer Officer and Member of the Executive Board of Directors Metro Cash & Carry International GmbH

Courses Taught at the Marketing Area:

Practical Applications in Retailing

Office Hours: By appointment only (immediately after the lecture)

Areas of Expertise - all relevant international aspects of Retail Marketing

Research Areas
  •     Value Propositioning
  •     Brand Building
  •     International Multiplication

Publications of Hon.-Prof. Dr. Peter Linzbach

  • E-commerce in a Physical Store: Which Retailing Technologies Add Real Value? In: GFK Marketing Intelligence Review, to be published in May 2019
  • Customer Loyality and Reward Programms in Retail in the Digital Age. In Katrijn Gielens and Els Gijsbrechts (Eds.), Handbook of Research on Retailing, Cheltenham: Edward Elger Publishing
  • Wertschöpfung durch Internationalisierung im Handel. In: Wertschöpfung im Handel, Stuttgart: Kohlhammer
  • Der Werdegang der preußischen Einkommensteuer unter besonderer Berücksichtigung ihrer kausalen Entwicklungsfaktoren. Ein Beitrag zur Theorie der Durchsetzbarkeit der Einkommensteuer, Frankfurt/Bern: Peter Lang