Research Interests

• Digital Marketing
• Consumer Behavior

Curriculum Vitae 

Magdalena Jackwerth is a doctoral student at the Department of Marketing and Brand Management as well as the Department of Marketing and Digital Environment since February 2024. She graduated from the University of Cologne in 2021 with a Master’s Degree in Business Administration, majoring in Marketing. During her Bachelor's and Master's studies, she gained valuable practical experience in various fields such as consulting, digital marketing, customer relationship management, and human resource management. After her studies she acquired further practical experience through a traineeship in strategic marketing and product management in the telecommunications industry.

Responsibilities

Teaching Responsibilities

• Supervision of bachelor theses