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Faculty of Management, Economics and Social SciencesMarketing Area

Our Experts

We focus on research to provide a deep understanding of managerial practice and markets. Two research centers cluster a broader range of expertise.  We work on wide range of functional areas and industries.

Photo: ©Lisa Beller

Prof. Hernán Bruno

Expertise: Advertising, Digital Marketing, Marketing Performance Managment, Market Research and Analytics, Retailing, Pricing. More information on the business expertise of Hernán Bruno you find here.

Photo: ©Lisa Beller

Prof. Dr. Monika Imschloß

Expertise: Retailing, Consumer Behavior. Click here for more information on the business expertise of Monika Imschloss.

Photo: ©Lisa Beller

Prof. Marc Fischer

Expertise:  Advertising, Digital Marketing, Pricing, Market Research and Analytics, Marketing Performance Management. Click here for more information on the business expertise of Marc Fischer.

Prof. Dr. Martin Paul Fritze

Expert for: Consumer Behavior and Trade Fair. Click here for further information on the business expertise of Martin P. Fritze.

Prof. Dr. André Marchand

Expert for Strategy, Digital Marketing, Entertaining and Gaming. Click here for more information on the business expertise of André Marchand.

Prof. Dr. Werner Reinartz

Expert for Strategy, Advertising, Ditigal Marketing, Retailing, Customer Relationship Management, Financial Services, Fast-Moving Consumer Goods. Click here for more information on the business expertise of Werner Reinartz.

Prof. Dr. Franzika Völckner

Expert for Digital Marketing, Brand Management, Consumer Behavior, Entertaining and Gaming, Fast-Moving Consumer Goods. Click here for more information on the business expertise of Franziska Völckner.