Digital Exam Inspection Marketing V on June 24, 2021 2:00 p.m. The digital exam inspection of Marketing V (Marketing Performance Management) will take place on June 24, 2021 as of… Read more
Newly released study: “Value creation in online retailing” Carsten Dierig from the daily Welt reports in the May 31st issue on the new IFH Associates study “Value creation in… Read more
2021 Steenkamp Award of the European Marketing Academy (EMAC) for Long-Term Impact for UoC Researcher Professor Werner Reinartz and co-authors have been awarded the “2021 Jan-Benedict Steenkamp Award for Long-Term Impact”.… Read more
Presentation at MSI Conference “Remaining Connected in Times of Digital Disruption” On June 23 2021, Professor Reinartz presents his perspective on “Managing the Interface to the Customer: Where Brands,… Read more
Retailing coming out of the crisis: proceeding digitally after the pandemic Professor Reinartz presents on May 12, 2021 at the digital Mittelstandsgipfel PEAK, along with Dr. Markus Söder and… Read more
Ulaga and Reinartz win 2021 ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing Wolfgang Ulaga (INSEAD) and Werner J. Reinartz (University of Cologne) have won the 2021 ISBM-David T. Wilson-Sheth… Read more
Digital Exam Inspection SM Marketing - Examination Date: March 9, 2021 The exam inspection will be conducted digitally via Zoom and Sciebo on May 20, 2021 as of 02:00 p.m. Zoom invitation… Read more
Student Assistant WHB/SHK urgently wanted: Start immediately - Chair Prof. Dr. Werner Reinartz Prof. Dr. Werner Reinartz (Department of Retailing and Customer Management) is searching for student assistants. Klick… Read more
„ZMM+ Event: Virtual Coffee Chat with Henkel“ In a relaxed atmosphere (and without slides) you can have a coffee together with Kristina Bauer from Henkel.… Read more
Stationary retail: How to survive in the city? Werner Reinartz comments extensively on the new IFH study on stationary retailing developments in Handelsblatt March 24,… Read more