New Publication in the International Journal of Research in Marketing Franziska Völckner and coauthors Magdalena Bekk, René Eppmann, and Kristina Klein propose and empirically show in the… Read more
Exam inspection for SM Marketing in Specific Context II / Retailing Exam inspection will take place on May 3rd, 2022 Read more
Applications Wanted for Circle of Excellence in Marketing The next application round for our Circle of Excellence in Marketing has started! Read more
Student Assistant wanted! The Chair of Marketing and Digital Environment (Prof. Dr. Hernán Bruno) is looking for a committed student assistant.… Read more
Prof. Werner Reinartz und Dr. Julian Wichmann stellen ihre Studie "Die Plattformisierung der Marken" beim GWA (Gesamtverband Kommunikationsagenturen) vor Anfang des Jahres veröffentlichten Prof. Werner Reinartz und Dr. Julian Wichmann gemeinsam mit Dr. Nico Wiegand (Vrije… Read more
Student Assistent Wanted The Chair of Marketing and Brand Management (Prof. Dr. Völckner) is looking for a committed student assistant. Starting… Read more
Research of UoC Marketing area highly sought after Of the 25 most downloaded articles from the global International Journal of Research in Marketing in the last 90 days… Read more
Real Business Challenge: L'Oréal Brandstorm 2022 ...gives students a chance to develop and pitch an innovative solution to a real business challenge. Read more
Doctoral Student wanted at the Chair in Marketing and Brand Management The Chair in Marketing and Brand Management, Prof. Dr. Franziska Völckner, invites applications for a research assistant… Read more
Bootcamp on "DATA & DAILY BUSINESS" #MEETMATTHIAS MALMEDIE This digital event offers insights into the digital strategy of the market leader in the beauty industry in everyday… Read more