Presentation at MSI Conference “Remaining Connected in Times of Digital Disruption” On June 23 2021, Professor Reinartz presents his perspective on “Managing the Interface to the Customer: Where Brands,… Read more
Retailing coming out of the crisis: proceeding digitally after the pandemic Professor Reinartz presents on May 12, 2021 at the digital Mittelstandsgipfel PEAK, along with Dr. Markus Söder and… Read more
Ulaga and Reinartz win 2021 ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing Wolfgang Ulaga (INSEAD) and Werner J. Reinartz (University of Cologne) have won the 2021 ISBM-David T. Wilson-Sheth… Read more
Digital Exam Inspection SM Marketing - Examination Date: March 9, 2021 The exam inspection will be conducted digitally via Zoom and Sciebo on May 20, 2021 as of 02:00 p.m. Zoom invitation… Read more
Student Assistant WHB/SHK urgently wanted: Start immediately - Chair Prof. Dr. Werner Reinartz Prof. Dr. Werner Reinartz (Department of Retailing and Customer Management) is searching for student assistants. Klick… Read more
„ZMM+ Event: Virtual Coffee Chat with Henkel“ In a relaxed atmosphere (and without slides) you can have a coffee together with Kristina Bauer from Henkel.… Read more
Stationary retail: How to survive in the city? Werner Reinartz comments extensively on the new IFH study on stationary retailing developments in Handelsblatt March 24,… Read more
Exam Inspection Value Creation / MP SM Digital Transformation I - Exam Date July 23th, 2020 Registration period will be open from April 7th - April 16th, 2021, 12:00 pm Read more
First eDOCation.org Conference On March 11, 2021, the first digital eDOCation.org conference organized by Dr. Alexander Edeling took place, with almost… Read more
After the Pandemic: It's time for the "New Retail"! The BDA | Confederation of German Employers' Associations organized a panel discussion with Josef Sanktjohanser… Read more