Retail Lifetime Award

Werner Reinartz has been awarded the American Marketing Association’s Retail & Pricing SIG's Lifetime Achievement Award.…

Exam Inspection Customer Management / CRM

The exam inspection will take place on September 7th, 2023 between 11 - 14 Uhr in room -1.501

Professor Marc Fischer joins the Editorial Review Board of the Journal of Marketing Research

Professor Marc Fischer joins the Editorial Review Board of the Journal of Marketing Research (JMR) as of July 1, 2023.

Prof. Fischer Joins AiMark Foundation as Advisory Board Member

Professor Marc Fischer joins AiMark Foundation as advisory board member

Nicklas Engels Received the Audience Marketing Master Award

On June 15, 2023, Nicklas Engels, a doctoral student at the Chair in Marketing Science and Analytics (Prof. Dr. Marc…

Marketing Area Alumni Researchers Win Prestigious IJRM Best Paper Award 2022

Four researchers who were previously members of the Marketing Area of the University of Cologne won the prestigious Best…

Dr. Jan Klostermann received the Best Doctoral Thesis Award

On April 18, 2023 Dr. Jan Klostermann received the Best Doctoral Thesis Award from the Bielefeld University Society

Best in Track Paper Award for Professor Marc Fischer et al.

Professor Marc Fischer, Professor Alexander Edeling (KU Leuven) and Dr. Eric Lennartz (ERGO Group AG) received the Best…

The Marketing Area mourns the loss of Prof. Dr. Udo Koppelmann

Prof. Dr. Udo Koppelmann passed away on January 13, 2023. We have lost...

Schmalenbach Working Committee on "Marketing Performance Analytics"

Inaugural meeting of the Schmalenbach Working Committee on "Marketing Performance Analytics" in Cologne on November 10,…