Research Interests

• Digital Transformation
• Consumer Behavior
• Sustainability

Curriculum Vitae

Friederike Gobrecht is a doctoral student at the Chair for Marketing and Digital Environment since October 2018. She holds a Master of Science in Business Administration of the University of Muenster. She has worked as a student assistant at the Department of Marketing and Media Research of the University of Muenster. During the course of her Bachelor studies she spent an exchange semester at the Nelson Mandela Metropolitan Univserity in South Africa. She has gained practical experience within and after her dual course of studies, in innovation management, after sales operations, product management and human resources.