Research Interests:

• Sustainable Marketing
• Consumer Behaviour
• Digital Marketing

Curriculum Vitae:

Jan-Niklas Hartmann is a doctoral student at the Chair of Marketing and Digital Environment of Prof. Dr. Bruno since November 2022. He graduated from the University of Muenster in 2022 with a Master’s degree in Economics. During his studies he worked as a student assistant in the embedded research department of a management consulting company. There and through various internships he was able to gain valuable research experience as well as practical experience in strategic management and project work.

Responsibilities:

Administrative

• tba

Teaching

• Bachelor Seminar Course Digital Transformation of Marketing and Society (Winter Semester)
• Master Course Exercise Digital Strategy and Marketing (Summer Semester)
• Supervision of Bachelor and Master Theses