Research Interests

•    Digital Marketing
•    Artificial Intelligence
•    Sustainable Product Management

Curriculum Vitae

Johannes Fillmann has been a doctoral student at the Chair of Marketing and Brand Management since June 2020. He graduated from the University of Cologne with a Master's Degree in Business Administration, majoring in Marketing. During the course of his studies, he spent exchange semesters at the University College Dublin and the KEDGE Business School in Marseille. Moreover, in the context of the module “Principles of Marketing”, he worked as a tutor at both the Chair of Marketing and Brand Management and the Chair of Retailing and Customer Management of the University of Cologne. Johannes Fillmann gained valuable work experience through various internships and working student jobs in brand management, strategic marketing, and digital marketing.

Responsibilities

Administrative Responsibilities
•    ZMM and ZMM+ Program (https://zmm.uni-koeln.de/de/)

Teaching Responsibilities
•    Exercise of the Bachelor Course "Base Module Marketing"  (“Einführung ins Marketing”) - winter semester
•    Exercise of the Master Course "Business Model Innovation" - summer semester
•    Supervision of Bachelor and Master Theses