Research Interests

• Consumer Behavior
• Sustainability
• Empirical Generalizations (Meta Analyses)

Curriculum Vitae

Kristina Viets is a doctoral student at the Department of Marketing and Brand Management since April 2022. She graduated from the University of Muenster in 2022 with a Master’s Degree in Business Administration, majoring in Marketing and minoring in Economics. During the course of her studies, she spent an exchange semester at the University of Westminster in London. Moreover, during her Bachelor and Master studies, she gained research experience as a student assistant at the University of Muenster and the International School of Management in Dortmund. She also gained valuable practical experience, both nationally and internationally, through internships in brand management, marketing research, and human resources.

Responsibilities

Administrative responsibilities

• Contact person for the Center for Crediting Foreign Examinations

Teaching responsibilities

• Bachelor Course „Bachelor Seminar „Sustainable Consumer Behavior and Marketing Analytics“
• Exercise of the Bachelor Course "Base Module Marketing"
• Supervision of Master and Bachelor Theses