skip to content

Research Interests

  • Digital Marketing
  • Online Brand Experiences
  • Sustainable Consumer Behavior

Paula Liebig is a doctoral student at the Department of Marketing and Brand Management since March 2021. She graduated from the University of Cologne in 2021 with a Master’s Degree in Business Administration, majoring in Marketing. During her Bachelor and Master studies, she gained teaching experience as a tutor for marketing modules at both the University of Göttingen and the University of Cologne. She also gained valuable practical experience through internships in digital marketing, brand management, and event management.


Administrative Responsibilities

Teaching Responsibilities

  • Exercise of the master course "Brand Management" (summer semester)
  • Supervision of bachelor and master theses