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M.Sc. Veronika Breytfus

Research interests

  • Marketing-finance interface
  • Market research
  • Relationship between Altmetrics and Marketing

Curriculum Vitae

Veronika Breytfus is a doctoral student at the Chair of Retailing and Customer Management since November 2020. She successfully graduated from Paderborn University in 2019 with a Master Degree in International Economics and Management. After her graduation, she worked as an advisory consultant in an auditing company where she gained insights and experience in various industries.

Administrative Responsibilities

  • Editorial Staff of the Marketing Area Report
  • Accreditation of foreign modules

Teaching Responsibilities