Research interests

• Marketing-finance interface
• Market research
• Marketing in Social Media

Curriculum Vitae

Veronika Breytfus is a doctoral student at the Chair of Retailing and Customer Management since November 2020. She successfully graduated from Paderborn University in 2019 with a Master Degree in International Economics and Management. After her graduation, she worked as an advisory consultant in an auditing company where she gained insights and experience in various industries.

Administrative Responsibilities

• Editorial Staff of the Marketing Area Report
• Accreditation of foreign modules

Teaching Responsibilities

• Exercise of the Master Course „Customer Relationship Management"
• Exercise of the Bachelor Course "Base Module Marketing"  (“Einführung ins Marketing”)
• Supervision of Bachelor and Master Theses