Research Interests

• Social Media Marketing
• Market Research

Curriculum Vitae 

Zeynep Karagür has been a doctoral student at the Chair in Marketing Science and Analytics since September 2018. She graduated from the University of Cologne in 2018 with a Master’s Degree in Business Administration, majoring in Marketing. During her studies Zeynep Karagür spent exchange semesters at the Università Commerciale Luigi Bocconi in Milan and at the San Diego State University. Zeynep Karagür was able to collect teaching experience through her work as a tutor for the course “Principles of Marketing” and as a student assistant at the Chair for Marketing and Market Research. Additionally, she gained valuable working experiences in various consulting firms, nationally and internationally.

Teaching at the WiSo Faculty

• Management Skills Seminar