Research Interests

Philip Pollmann-Fervers’ main research interest lies in measuring the impact of digital marketing on firm performance in different areas, such as online reviews, review fraud, or social media marketing in the pharmaceutical industry. His research aims at solving managerially relevant marketing problems that arise with the digital transformation. Methodologically, Philip focuses on econometric modeling as well as unstructured data analysis through machine learning and natural language processing models. Areas of expertise:

• Digital Platforms
• Deceptive Marketing
• Econometric Modeling
• Machine Learning
• Text Analytics

Curriculum Vitae

Philip Pollmann-Fervers is a post-doctoral researcher at the Chair in Marketing Science and Analytics at the University of Cologne. He received his doctoral degree with his dissertation “The Bright and Dark Sides of Earned Media: Essays on Their Marketing Performance Impact” from the University of Cologne in Mai 2024. His research has been published in academic journals and presented at academic conferences such as EMAC, Marketing Science and the Marketing Strategy Meets Wall Street Conference. Prior to entering the PhD program, Philip graduated with a Master’s Degree in Business Administration - Marketing at the University of Cologne and studied International Management at the University of Texas at Dallas, USA. Besides, he has gained valuable working experiences in nationally and internationally operating consulting firms, in a marketing agency as well as in the automotive industry.

Responsibilities

Administrative Responsibilities

• Administrative support of the CEMS master programme
• Letters of Recommendation

Teaching Responsibilities

• Supervision of bachelor and master theses
• Master Course “Management Skills Seminar”