„Fascination Retail“ goes Digital The annual IFH practitioner event “Fascination Retail” becomes an all-digital format in 2020. On Sept. 21, Prof. Werner… Read more
Postponed: Exam inspection "Einführung ins Marketing", 2nd exam date (02.06.2020) Due to the current situation the exam inspection will be postponed. Read more
Most cited articles in International Journal of Research in Marketing The study by Werner Reinartz, Nico Wiegand, and Monika Imschloß (2019), “The Impact of the Digital Transformation on the… Read more
Faculty Fellow at 2020 UT Austin Marketing Strategy Consortium Prof. Reinartz takes part in the (virtual) Marketing Strategy Consortium at the University of Texas in Austin (Dec. 4-5,… Read more
Open positions as doctoral students Prof. Marchand is looking for several research assistants with the opportunity for a dissertation. Click here for more… Read more
Exam Date Methods and Concepts of Marketing Mix Management (Major Marketing) August 7, 2020 11:30 am - 12:30 pm, location tba after expiry of registration period July 20, 2020 Read more
Official Denomination of Professor Fischer’s Chair With immediate effect the former designation of the Professor Fischer’s Chair will be changed Read more
Business Project - Digitization of the Pharmaceutical Industry, Winter Semester 20/21 Business projects with Boehringer Ingelheim and Bayer in the winter semester 2020/2021 Read more
Job Advertisement for 2 Student Assistants The Chair of Professor Marc Fischer is looking for two student assistants as of October 1st, 2020 Read more
Tutors wanted at the Chair of Marketing and Brand Management The Chair of Prof. Dr. Völckner is looking for tutors for the coming winter semester 20120/21 to lead practice groups… Read more