Presentation at the AIM-AMA Sheth Doctoral Consortium in New Delhi At the 8th AIM-AMA Sheth Doctoral Consortium, Professor Reinartz made three contributions. First, he gave a workshop to… Read more
2020 Marketing Strategy Consortium at University of Texas in Austin The upcoming Marketing Strategy Doctoral Consortium will take place on April 3-4 2020 at the University of Texas in… Read more
„Pipeline vs. Plattform“, Presentation at the 24th G·E·M Markendialog in Berlin The Gesellschaft für Markenforschung (GEM) will hold ist 24th G·E·M Markendialog in Berlin on February 27, 2020. In an… Read more
Presentation in the Research Seminar Series Digital Transformation and Value Creation Prof. Dr. Alexander Bleier (Frankfurt School of Finance) presents on Thursday, Dec. 18 2019 in the Research Seminar… Read more
Open guest lecture by Johanna Hoffmann and Felix Harmuth from Capgemini invent on December 18 On December 18, at 4 pm, the Chair of Marketing and Digital Environment welcomes the WiSo alumni Johanna Hoffmann and… Read more
Welcome to the team, Thomas Scholdra Dr. Thomas Scholdra joins the team at the Department of Retailing and Customer Management (Prof. Reinartz) as a Post-Doc… Read more
New IFH White Paper: "The Rise of Digital (Retail) Platforms" The Center for Research in Retailing (IFH e.V.) has released a new white paper. It addresses the questions “How exactly… Read more
Big brands in dire straits Kettler, Loewe, Gerry Weber: these are big brands facing major trouble. This article in the German business weekly Wirts… Read more
Tutors wanted at the Chair of Retailing and Customer Relationship Management Prof. Dr. Reinartz is looking for tutors for the coming summer semester 2020 to lead practice groups during the first… Read more
Presentation at retailing conference at Georgia State University When firms go to market, they can either use predominantly their brand, rely on a CRM approach, or do both at the same… Read more