Professor Fischer Finalist for the Prestigious 2020 AMA/Marketing Science Institute/H. Paul Root Award

Prof. Fischer was selected as finalist for the prestigious 2020 AMA/Marketing Science Institute/H. Paul Root Award

Exam inspection of Retailing / SM Marketing II - 1st and 2nd exam

The exam inspection for Retailing / SM Marketing II for the 1st and 2nd exam WS 20/21 will be held June, 7th, 2021. For…

Exam inspection of Customer Relationship Management / SM Marketing VII 1st and 2nd exam

The exam inspection for Customer Relationship Management / SM Marketing VII for the 1st and 2nd exam WS 20/21 will be…

Presentation by Dr. Alexander Edeling within the “New Ideas in Marketing” Online Seminar Series on Friday, October 16, 2020

On Friday, October 16, 2020, Dr. Alexander Edeling will be giving a presentation within the “New Ideas in Marketing”…

Recently published JM Article by Professor Fischer selected as Runner-up for the 2020 Lehmann award

The recently published article by Stäbler, Samuel and Marc Fischer (2020). When Does Corporate Social Irresponsibility…

JCR/IJRM Author Development Workshop, EMAC 2020, Budapest (Hungary)

In a continuing effort to help authors, the Journal of Consumer Research (JCR) and the International Journal of Research…

VERSCHOBEN: Klausur-Einsichtnahme “Einführung ins Marketing” / POSTPONED: Exam-Inspection "Introduction to Marketing"

Der für den 4. Juni angekündigte Termin wird verschoben. / The announced date will be postponed.

Prof. Dr. Franziska Völckner has been appointed to the Editorial Review Board of the Journal of Marketing

The Journal of Marketing belongs to the set of most prestigious journals in the field of marketing.

Marketing Area Report 2019 now online

The Marketing Area Report for the year 2019 is now available online. The report can be downloaded here.

Science Video: Market Share Impact is Lower than Expected

Dr. Alexander Edeling, postdoctoral researcher at the Marketing Area, has produced a science video on his Journal of…