Chair of Prof. Dr. Reinartz seeks a Student Assistant

The Seminar for Retailing and Customer Management (Prof. Dr. Werner Reinartz) is looking for student assistants to…

Doctoral Student wanted!

Open Position for a Doctoral Student at the Chair in Marketing and Digital Environment

Exam Inspection: Value Creation in the Digital World / SM Digital Transformation I

The exam inspection of the exam Value Creation (Prof. Dr. Hernán Bruno) will be held in April 26th, 2022

Exam Inspection SM Marketing III (Service and Media Marketing)

The exam inspection will be held online on December 15, 2021 starting at 2:00 p.m. via Sciebo and Zoom.

Doctoral Student in Marketing at the Chair in Marketing Science and Analytics

The Chair in Marketing Science and Analytics, Prof. Dr. Marc Fischer, invites applications for a research assistant in…

Exam inspection

The digital exam inspection of Marketing IV (Brand Management)...

New forthcoming publication on influencer marketing disclosure in the International Journal of Research in Marketing

An article by Zeynep Karagür, doctoral student at the Marketing Area, and Dr. Alexander Edeling, postdoc at the…

VHB ProDok course on “Marketing Strategy Performance: Theory, Models, and Empirical Applications”

From July 5 – 8 2021, Prof. Dr. Marc Fischer and Dr. Alexander Edeling from the Marketing Area hosted the first VHB…

Stifterverband continues to support eDOCation

eDOCation, the first online platform where young researchers contribute to the transfer of knowledge from universities…

Exam Inspection of Digital Transformation I - Marketing of Digital Innovations

The inspection (examination date March 10th, 2021) will be held August, 10th, 2021.