M.Sc. Robert Bootz
Research Interests
- Market Research
- Digital Marketing
- Unstructured Data
Curriculum Vitae
Robert Bootz is a doctoral sutdent at the Chair in Marketing Science and Analytics since October 2022. He graduated from the Technical University of Munich (TUM) in 2022 with a Master's Degree in Management and Technology with a focus on Life Science Management and Chemistry. Previously, he received two distinct Bachelor Degrees in Business Administration and Economics (majoring in Marketing Management) as well as Biology from the Goethe University in Frankfurt and the University of Bonn, respectively. In addition, Robert Bootz gained work experience in various renowned research institutes and in industry from start-ups to stock-listed chemical companies.
Responsibilities
Administrative Responsibilities
- BERD@NFDI
- Contact Person "Circle of Excellence in Marketing"
Teaching Responsibilities
- Supervision of Bachelor and Master Theses
- Exercise of the Bachelor Course "Concepts of Marketing Mix Management"