Jun.-Prof. Dr. Monika Imschloß has been appointed at Leuphana University Lüneburg On December 1st, Jun.-Prof. Dr. Monika Imschloß has been appointed W2/W3 Professor of Marketing at Leuphana University… Read more
Welcome aboard our Marketing Area, Hon.-Prof. Dr. Hans-Willi Schroiff! Professor Schroiff will be teaching the new master course 'Consumer Centric New Product Development' as of summer… Read more
VIRTUAL CAREER DAY of REWE Group on November 10th At the virtual fair, students, graduates and young professionals (m/f) will be able to talk to various departments via… Read more
New publication in the International Journal of Research in Marketing Werner Reinartz and colleagues analyze one of the top marketing journals bibliometrically. The demonstrate the evolution… Read more
Prof. Hernán Bruno has become a tenured professor of marketing at the University of Cologne Since September 1, Prof. Hernán Bruno has become a tenured professor of marketing at the University of Cologne. We are… Read more
Prof. Marchand moves to Leipzig University Prof. Dr. André Marchand, currently Associate Professor (W2) at the University of Cologne, accepts the offer from… Read more
Dr. Jan-Michael Becker now Associate Professor in Oslo Since September 1, Dr. Jan-Michael Becker is Associate Professor at BI Norwegian Business School in Oslo. We wish him… Read more
New publication by Prof. Marchand about Social Media Resources Another manuscript by Prof. Marchand and colleagues at the International Journal of Research in Marketing (IJRM) has… Read more
New case study about digital platforms We are glad to announce that the case study “Expanding the Traditional Retail Model: Douglas’ Path Towards a… Read more
The chair of Marketing and Brand Management, Prof. Dr. Franziska Völckner, is currently looking for a Research Assistant / Doctoral Student The starting date is March, 2021 (or later), the application deadline is October 25, 2020. The complete job description… Read more