Guest Lecture by Barilla, July 11, 2019, 10:00 am Sustainable Growth through an Optimized Customer Collaboration on Marketing Level Read more
New Publication in Harvard Business Manager “Attractive on the shop floor”. Werner Reinartz, Professor of Marketing and Retailing and Dr. Kai Hudetz (Managing… Read more
The Age of Smart Machines - Prof. Völckner invited Prof. Stefano Puntoni, Ph.D. to a lecture Within the Research Seminar Series “Digital Transformation and Value Creation” has Prof. Stefano Puntoni, Ph.D.… Read more
Guest lecture within Brand Management about becoming a "LOVE brand" Executive Director Marketing, AXA Konzern AG, Imke Jendrosch, speaks about „AXA – the most innovative brand of the world… Read more
Within the course Brand Management guest lecture on store brands We are awaiting Almut Wandres and Freya Tschöpe to give an interesting insight of the successful story of REWE Feine… Read more
Guest lecture on the topic "Branding and Innovation in B2B Markets" Svenja Thiel (Manager New Business Development at Henkel) is guest within the course Brand Management. Read more
Student assistants wanted (SHK/WHB) Prof. Marchand (Marketing & Digital Environment) is searching for student assistants. Klick here for more information on… Read more
Guest Lecture by Christian Reuschenbach about the marketing strategy at Klosterfrau Within the course Principles of Marketing we are looking forward to welcoming Christian Reuschenbach in our lecture and… Read more
Attention: Change of date! Guest lecture of "true fruits" Co-Founder & Marketing Director "Marketing in einem Saftladen" takes place now: Thursday, April 11th, 2:00pm in Room 410 of the Wi-So Building Read more
Vacancy as Research Assistant at the Department of Marketing and Digital Environment Prof. Marchand is searching for a research assistant, as from September first 2019. Application deadline is April 20th. Read more
