Doctoral Student Position in Marketing at the Chair of Retailing and Customer Relationship Management The chair of Retailing and Customer Relationship Management, Prof. Dr. Werner Reinartz, is currently looking for a Resea… Read more
New Publication in the International Journal of Research in Marketing Werner Reinartz and coauthors Kopalle, Gangwar, Kaplan, Ramachandran, and Rindfleisch propose in the forthcoming 2022… Read more
Effie Germany Award 2021 Prof. Werner Reinartz is a member of this year’s Grand Jury for the Effie Germany Award 2021. The award is being given… Read more
New Publication in the International Journal of Research in Marketing Julian Wichmann has published a new article in the International Journal of Research in Marketing entitled "A Global… Read more
Alexander Edeling started as Associate Professor of Marketing at KU Leuven Dr. Alexander Edeling started his appointment as Associate Professor of Marketing at KU Leuven (Belgium) on October 1,… Read more
Post-Covid Business School in a Global Context: More of the same or a new start? On October 2, 2021, Professor Reinartz takes part in the discussion around the Covid impact on business school at the AM… Read more
Einsichtnahme "Einführung ins Marketing" aus dem Sommersemester 2021 Weitere Informationen zur Einsichtnahme "Einführung ins Marketing" und den Terminen aus dem Sommersemester 2021 finden… Read more
New book chapter: the role of retailers in inner city attractiveness Julian Wichmann , Thomas Scholdra, and Werner Reinartz publish their analysis in the new book “Marketing Accountability… Read more
New publication in Marketing Review St. Gallen Kai Hudetz, MD of the Institute of Research in Retailing (IFH) and Werner Reinartz (UoC) have published an article in… Read more
Business Project with Könitz and Boehringer WS 21/22 Business Project WS 21/22 (Master, 12 CP) Read more