Research Interests

• Market Research
• Digital Marketing

Curriculum Vitae 

Lixiao Hu is a doctoral student at the Chair in Marketing Science and Analytics since March 2022. She graduated from the University of Cologne in 2021 with a Master’s Degrees in Business Administration, majoring in Marketing. During her bachelor and master studies, she spent her exchange semesters at the Universitat Rovira i Virgili in Tarragona, Spain and at the Emory University’s Goizueta Business School in Atlanta, United States. Lixiao Hu has gained valuable working experience in international companies where she gained insights in various fields such as market data analytics, product management, and strategic marketing.

Responsibilities

Administrative Responsibilities

• Editorial Staff of the Marketing Area Report
• Accreditation of foreign modules

Teaching Responsibilities

• Supervision of bachelor and master theses
• Supervision of business projects
• Exercise of the Master Course “Service and Media Marketing”
• Excercise of the Master Course 'Marketing Performance Management"