Major Module Business Project

Content

The module includes conceptual and applied elements, including presentations by the students, case studies, discussions and guest speakers from the world of marketing. Students are required to do their own reading independently in addition to attending lectures and participating in exercises.

In a business project students work on current managerial topics in close cooperation with a company representative. The goal is to apply scientific theories and methods on the issues at hand and based on this to derive concrete recommendations. Students learn to utilize knowledge and skills gained during their studies, to manage a project, and to work in close cooperation with a company. Furthermore, presentation skills and team work are honed.

The Marketing Area offers the following business projects:

Winter Semester 2024/25

• Business Project in Marketing (Chair Prof. Marc Fischer)
• International Digital Marketing @ ULLINJ – A startup for sustainable premium olive oil (Chair Prof. Völckner)
• Business Project in Partnership with Hilti Deutschland AG (Chair Prof. Bruno)

Summer Semester 2024

• Business Project in Cooperation with Chronext AG (Chair of Prof. Dr. Reinartz)
• Business Project in Marketing: Disruptive Marketing Solutions with L’Oréal (Chair of Prof. Dr. Völckner)

Winter Semester 2023/24

• Business Project in Cooperation with Bayer/Boehringer Ingelheim (Chair Prof. Marc Fischer)
• Applied Research Project in Marketing (in cooperation with OBI) (Chair Prof. Völckner)

Learning Objectives of Major Module Business Project

Students...

• learn how to translate theoretical principles and methods into practice in practical assignments.
• identify and independently work on real-world problems, for which they then present solutions.
• thus develop an understanding of how analytical techniques and models are applied and transformed in real-life situations.
• identify and independently solve current real-life marketing problems, using the skills and knowledge they have acquired during the program.
• understand, analyze and use current research methods.
• recognize and identify currently relevant, real-world marketing challenges.
• present their results and discuss them with other students and industry representatives.
• learn how to work in a team.
• engage in academic discourse.