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Faculty of Management, Economics and Social SciencesMarketing Area

Major Module in Specific Contexts III

Service and Media Marketing

Lecture (14266.0202)

            Instructor: Prof. Dr. Marc Fischer
            Dates, Times & Location: see Klips 

Exercise (14266.0203) 

            Instructor:  Lixiao Hu, Nicklas Engels
            Dates, Times & Location: see Klips

Examinations

The examination consists of a written exam of 60 minutes.

For exam dates, please refer to Klips 'Prüfungstermine'.

Please keep in mind that you need to register for the examination within the corresponding registration period. It is NOT possible to register after the registration period. Note that no responsibility is taken for the correctness of the information. Please refer to the Examination Office for all examination-related questions.

Zum Bestehen der Veranstaltung muss eine 60-minütige schriftliche Prüfung abgelegt werden.

Prüfungstermine finden Sie unter Klips 'Prüfungstermine'.

Bitte beachten Sie, dass Sie sich nur innerhalb der vorgegebenen Fristen für die Klausur anmelden können. Es ist NICHT möglich, sich nach Ablauf der Frist nachträglich anzumelden. Es wird keine Verantwortung für die Richtigkeit der Informationen übernommen. Bitte informieren Sie sich beim Prüfungsamt über alle klausurbedingten Fragen.

Content

The course addresses the unique context for the marketing of services and media products. We define services and media products and deal with organizational challenges of media management. Furthermore, we focus on instruments of the media-marketing mix and the variety of instruments for planning and controlling media management with respect to movies and print media products. Usually, the course includes guest lectures by practitioners that link its contents to practical issues.

Learning Objectives

Students learn how to solve management issues in the context of managing services and media products. In detail:

  • Students know the unique challenges with regard to the management of services versus physical products,
  • Students are able to develop and implement the organizational prerequisites for an effective services and media management,
  • Students know how to plan and implement the marketing mix for services and media products,
  • Students are able to identify and control for the critical success factors of films and print media products.