M.Sc. Nicklas Engels
Research Interests
- Influencer Marketing
- Unstructured Data
- Machine Learning
Curriculum Vitae
Nicklas Engels is a doctoral student at the Chair in Marketing Science and Analytics since March 2023. He graduated from the University of Cologne with a Master's Degree in Business Administration majoring in Marketing. During his master studies he spent a semester abroad at the University of Minnesota (USA) attending an MBA program. Nicklas Engels was able to collect research experience while working as a student assistant at the Chair in Marketing Science and Analytics. Additionally, he gained valuable working experience in the field of influencer marketing when working for a football agency and club.
Responsibilities
- Bachelor Seminar "Marketing in a Digital Age"
- Exercise of the Master Course "Service and Media Marketing"
- Supervision of Bachelor and Master Theses