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M.Sc. Nicklas Engels

Research Interests

  • Influencer Marketing
  • Unstructured Data
  • Machine Learning

Curriculum Vitae

Nicklas Engels is a doctoral student at the Chair in Marketing Science and Analytics since March 2023. He graduated from the University of Cologne with a Master's Degree in Business Administration majoring in Marketing. During his master studies he spent a semester abroad at the University of Minnesota (USA) attending an MBA program. Nicklas Engels was able to collect research experience while working as a student assistant at the Chair in Marketing Science and Analytics. Additionally, he gained valuable working experience in the field of influencer marketing when working for a football agency and club.