Bachelor Seminars within the Marketing Area

The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.

Bachelor Seminars in the Summer Semester 2025

• Sustainable Consumer Behavior and Marketing Analytics (Chair Prof. Völckner)
• Current Perspectives on the Technology and Privacy in Marketing (Chair Prof. Reinartz)
• Marketing Dynamics in a Changing Society: Media, Politics, and Responsibility (Chair Prof. Fischer)

Bachelor Seminars in the Winter Semester 2024/25

• Current Perspectives on the Store Flyer in Marketing (Lehrstuhl Prof. Dr. Reinartz)
• Transformation of Marketing and Society (Lehrstuhl Prof. Dr. Bruno)