Bachelor Seminars within the Marketing Area
The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.
Bachelor Seminars in the Summer Semester 2023
- Marketing in a Digital Age (Chair Prof. Dr. Marc Fischer)
- Current Developments in Retailing (Chair Prof. Dr. Werner Reinartz)
- Sustainable Consumer Behavior and Marketing Analytics (Chair Prof. Dr. Völckner)
Bachelor Seminars in the Winter Semester 2023/24
- Video-based content analysis in marketing (Lehrstuhl Prof. Dr. Reinartz)
- Applications of Artificial Intelligence in Marketing (Lehrstuhl Prof. Dr. Reinartz)
- Digital Transformation of Marketing and Society (Lehrstuhl Prof. Dr. Bruno)
Bachelor Seminars in the Summer Semester 2022
- Attribution Modeling in Online Advertising (Lehrstuhl Prof. Dr. Reinartz)
- Aktuelle Themen in Digital Marketing and Marketing Analytics (Lehrstuhl Prof. Dr. Völckner)
- Happiness for Sale – Die Bedeutung des Konsums (Lehrstuhl Prof. Dr. Völckner)
- Diverging Stakeholder Perspectives on Relevance and Value of Brands