Bachelor Seminars within the Marketing Area
The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.
Bachelor Seminars in the Summer Semester 2024
- Marketing Dynamics in a Changing Society: Media, Politics, and Responsibility (Chair Prof. Dr. Marc Fischer)
- The Role of Marketing in Promoting Green Consumption (Chair Prof. Dr. Werner Reinartz)
- Sustainable Consumer Behavior and Marketing Analytics (Chair Prof. Dr. Völckner)
Bachelor Seminars in the Winter Semester 2023/24
- Video-based content analysis in marketing (Lehrstuhl Prof. Dr. Reinartz)
- Applications of Artificial Intelligence in Marketing (Lehrstuhl Prof. Dr. Reinartz)
- Digital Transformation of Marketing and Society (Lehrstuhl Prof. Dr. Bruno)