Bachelor Seminars within the Marketing Area

The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.

Bachelor Seminars in the Winter Semester 2024/25

• Current Perspectives on the Store Flyer in Marketing (Lehrstuhl Prof. Dr. Reinartz) 
• Digital Transformation of Marketing and Society (Lehrstuhl Prof. Dr. Bruno) 

Bachelor Seminars in the Summer Semester 2024

• Marketing Dynamics in a Changing Society: Media, Politics, and Responsibility (Chair Prof. Dr. Marc Fischer)
• The Role of Marketing in Promoting Green Consumption (Chair Prof. Dr. Werner Reinartz)
• Sustainable Consumer Behavior and Marketing Analytics (Chair Prof. Dr. Völckner)

Bachelor Seminars in the Winter Semester 2023/24

• Digital Transformation of Marketing and Society (Lehrstuhl Prof. Dr. Bruno)