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Bachelor Seminars within the Marketing Area

The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.

Bachelor Seminars in the Summer Semester 2023

Bachelor Seminars in the Winter Semester 2023/24

Bachelor Seminars in the Summer Semester 2022

  • Attribution Modeling in Online Advertising (Lehrstuhl Prof. Dr. Reinartz) 
  • Aktuelle Themen in Digital Marketing and Marketing Analytics (Lehrstuhl Prof. Dr. Völckner)
  • Happiness for Sale – Die Bedeutung des Konsums (Lehrstuhl Prof. Dr. Völckner)
  • Diverging Stakeholder Perspectives on Relevance and Value of Brands