Bachelor Seminars within the Marketing Area

The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.

Bachelor Seminars in the Summer Semester 2023

• Marketing in a Digital Age (Chair Prof. Dr. Marc Fischer)
• Current Developments in Retailing (Chair Prof. Dr. Werner Reinartz)
• Sustainable Consumer Behavior and Marketing Analytics (Chair Prof. Dr. Völckner)

Bachelor Seminars in the Winter Semester 2023/24

• Video-based content analysis in marketing (Lehrstuhl Prof. Dr. Reinartz) 
• Applications of Artificial Intelligence in Marketing (Lehrstuhl Prof. Dr. Reinartz)
• Digital Transformation of Marketing and Society (Lehrstuhl Prof. Dr. Bruno) 

Bachelor Seminars in the Summer Semester 2022

• Attribution Modeling in Online Advertising (Lehrstuhl Prof. Dr. Reinartz) 
• Aktuelle Themen in Digital Marketing and Marketing Analytics (Lehrstuhl Prof. Dr. Völckner)
• Happiness for Sale – Die Bedeutung des Konsums (Lehrstuhl Prof. Dr. Völckner)
• Diverging Stakeholder Perspectives on Relevance and Value of Brands