Major Module Marketing I & II

For the Major Module Marketing, the Marketing Area offers the following courses:

• Methods of Marketing Mix Management (Major Module Marketing I)
• Concepts of Marketing Mix Management (Major Module Marketing II)

Please click on the individual course for more information.

 

Info

Turnus Summer Semester and Winter Semester

Credit points 6 ECTS for each course

Modules Lecture, Excercises

Examinations written Exam (60  minutes) Klausur (60 Minuten)

Language English

Initial Requirements recommended: base module Marketing

Contact Persons Concepts of MMM: Lars Gemmer Methods of MMM: Daniela Schneiders