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Angewandtes Dienstleistungsmanagement am Beispiel der Messe- und Eventbranche


 Instructor: Hon.-Prof. Dr. Christian Glasmacher
 Date, Time & Room: see KLIPS


In terms of content, the course focuses on the teaching and, above all, the application of knowledge of marketing and trade fair management.
With concrete reference to the trade fair industry, basic knowledge and operational topics such as micro- and macroeconomic fundamentals, market research as well as strategic topics in the areas of innovation management, strategic planning and internationalization strategies of trade fair companies are covered. 
The institute also prepares students for a career in the trade fair and event industry, as the course provides both practical relevance and sound theoretical knowledge.

Learning objectives

- To understand strategic and operational decision-making problems in trade fair management (e.g. classification of the trade fair industry in the overall economic context, tasks and functions of trade fairs, objectives and basic strategies of trade fair companies, marketing strategies in the trade fair industry, instruments of operational and strategic trade fair management).
- To apply the imparted knowledge to problems in business practice.
- To train analytical and problem-solving skills.
- To design learning and working processes independently and to train teamwork and project management skills.
- To improve presentation and argumentation skills.